SEO Copywriting – The secret weapon to Internet Marketing
Search Engine Optimization + Copywriting = “SEO Copywriting”
Before we break down SEO Copywriting, Let’s break down the 2 terms…
SEO: An annoying abbreviation of the words “search engine optimization” crafted by unemployed jerk faces that have figured out a way to spam search engines and rip people off. It’s simply a buzzword. The SEO industry changes so much, that a book written 3 months ago would be outdated today. Anyone that buys a book or takes a course on SEO would have been better off flushing money down the toilet. There are simple best practices in regards to SEO that all web marketers should follow, but an effective SEO strategist should really focus on visitor behavior and converting traffic into moola. Most SEO experts have no idea how to do this and are more focused on driving irrelevant web traffic to impress their friends, co-workers, clients or bosses. SEO by itself is the biggest waste of time and money in the world, unless the content creator behind it understands monetization, usability, and “effective copywriting“. We may be harsh by name calling SEO strategist jerk faces, but most of the time, these guys have no clue about web design principles or copywriting expertise.
Copywriting: The art of persuasive writing. An expert in copywriting would be called a copywriter. Copywriters usually build trust with their readers by pitching features and benefits on whatever they’re selling. Copywriters would write to pitch an idea, product or service. They understand the importance of Titles and Headlines and know how to write in a creative way to keep their readers engaged. They also understand that they have to persuade their readers to take action. Actions such as “Buy Now” or “Subscribe Today”. Copywriting is truly an art that comes with experience. They understand people, they know who their target audience is, and they understand the art of selling.
Add SEO to copywriting and dominate the internet marketing world
Combine both of these together and then we have one powerful weapon; a “SEO copywriter“. A creative writer that understands sales and search engines. A writer that truly understands sales psychology and how to write for the web. They create compelling content that drives traffic from search engines, write persuasively, and drive conversion. Not to mention, well written content is also valuable content and valuable content is shareable content. This creates social triggers, which are also another thing that search engines look at in regards to ranking content.
Add SEO copywriting to a beautifully designed website with solid branding and usability; then you’ll have one solid money making and lead generating machine. That’s what we do at Take it Digital. We build awesome websites that convert and generate leads. We also do SEO Copywriting too! Hit us up if you need a lightning fast/mobile responsive website with custom branding today!