Take it Digital is a Search Engine Optimization Company
SEO and Conversion are our Top Priorities
Did you know that when most customers are looking for something, they normally rely on search engines to find what they’re looking for? Guess what pops up first? You guessed it, these things called SERPs (search engine results pages). In these SERPs are listings of websites based off of the search queries that consumers were looking for. Search engines usually rank these listings by 10 results per page with almost an infinite # pages. The goal for an SEO strategist is to optimize websites so that they appear organically within the first 2 pages; preferably on page 1 – ranking 1-4. Our founder, James Harris, started doing this SEO thing in Pasco County, Florida way before he became a web designer. James first got started in the internet marketing industry by optimizing one of his former employer’s websites. He would SEO his employer’s website in order to drive traffic.
More SEO traffic means more revenue…WRONG!
The idea is … more traffic means more customers, which means more revenue. This sounds like a simple idea, but we must warn you…more traffic does NOT necessarily mean more revenue. In addition to driving traffic, the ultimate goal is to also drive conversion. Having search engine visibility and being ranked at the TOP of Google is NOT going to make you more money. There are several other factors that MUST be considered in order to be successful at this SEO thing. Things such as real copywriting experience, usability background, and somewhat of a creative mind. Websites need to have character, they need to offer value, they MUST drive an action. This is just a vague example of what we do at Take it Digital for our clients to drive results, not just web traffic.
The SEO difference between web traffic vs results
Most people confuse results with web traffic. We’ve even run into people that brag about how much web traffic they get. This is an extremely flawed way of thinking. This is just like having a restaurant with hundreds of daily visiting customers, but they only order tap water. They only come to hang out for a bit, waste the waitresses time and only order tap water. To make it worse, they don’t even leave a tip! This scenario is exactly the same as having a website with thousands of visitors, a lack of goals, and zero revenue generation. This is probably because no goals were established. Fortunately the overhead expenses for a website are much less than operating a restaurant, but still, we don’t like seeing time or money being wasted on driving irrelevant web traffic.
Call those Search Engine Optimization (SEO) experts out!
When people say “We dominate search engines!” or “Look at how many hits we get!”, ask them how much of that is converted into leads, sales, or most importantly, revenue. We build effective revenue generating machines, NOT just websites with a little SEO. It is one thing to drive web traffic, but it’s another to actually prove REAL results. Our clients LOVE us, because that’s what we do for them.
If you want a website that drives traffic and generates revenue, then give Take it Digital a call today: